Browsing Tag

luxury

One-off McLaren 720S by MSO revealed

A one-off McLaren 720S has been unveiled, created for renowned car collector Michael Fux, known for building a multimillion-pound business empire around the sale of memory foam mattresses after eloping to the US from Cuba at the age of 15.

Until now, Fux has collected around 130 luxury supercars, many of which are bespoke designs according to his specifications and styles. This collection includes-

  • 25 Ferraris
  • 12 Porsches
  • 11 Aston Martins
  • Six Rolls-Royces
  • A McLaren 12c
  • A 12C Spider
  • A P1

Famous in the states for his philanthropic exploits, Fux regularly raises money for charity by displaying his cars to the public.

His McLaren, is in keeping with Fux’s penchant for eye-catching designs and features a fuchsia-coloured paint finish with a white leather interior.

The exterior colour on this model is named Fux Fuchsia and was originally created by Rolls-Royce for him before being redeveloped by MSO for the McLaren.

Other details include the fuchsia colouring on the wheels and inside the doors. Otherwise, white dominates from the leather to the stitching.

The exhaust and windows surrounds are finished in grey and some areas of the car are highlighted with carbon-fibre finish.

Whilst no mechanical changes have been made, it’s powered by a twin turbocharged 4.0 litre V8 like other 720S cars. This sends 710bhp to the rear wheels via a seven-speed dual-clutch gearbox.

The car was presented to Fux by McLaren Automotive boss Mike Flewitt at the Pebble Beach Concours d’Elegance. However, no price was revealed, though it is predicted to have been substantially more than the £218,020 which was charged for 720S in its Luxury spec.

MSO grew revenue by £143 last year, with an underlying booming demand for high-end buyers to finish their cars with one-off features and designs.

“MSO provides McLaren owners with virtually limitless possibilities to tailor a car exactly to their needs and tastes – there are opportunities from unique paint colours and finishes all the way up to complete vehicles designed to individual specification,” said Jolyon Nash, McLaren Automotive’s executive director for global sales and marketing.

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Coming soon: a ‘car vending machine’

The Chinese e-commerce company, Alibaba, is set to open its own car “vending machine” next year in order to make the process of buying a car “as easy as buying a can of Coke”.

This particular launch comes after car seller Autobahn Motors’ opening of its futuristic 15-storey showroom in Australia. The company did this last year and has since been billed as the “world’s largest luxury car vending machine”.

The Australian vending machine currently displays vehicles in approximately 60 slots, with customers located on the ground floor given the opportunity to choose a vehicle from a touchscreen display.

According to the company, the car then arrives to the customer within two minutes. This is thanks to an advanced system which can manage vehicle retrieval.

Reports have noted that Alibaba will follow in Autobahn’s footsteps with the launch of its brand new car vending machine. It is set to enable car buyers to brows cars on their smartphones and then press the buy button, which then releases the car from the display tower.

Speculations have reported that the company may have gotten this idea from a US company, Carvana. Carvana uses vending machine-like towers in order to sell used cars. Approximately 5 months ago, it opened an eight-floor structure which holds up to 30 cars. This is located in San Antonio, Texas.

In a statement, Yu Wei, the general manager of the automotive division o Aliba’s e-commerce platform has said that, the era of online car shopping has arrived. Additionally, the brand new automotive retail model is set to “make buying cars as easy as buying a can of Coke”.

The vending machine idea has been developed in order to reduce costs. These costs include storage and staff, which also taps into the growing demand for luxury goods by China’s middle classes.

The company is planning on plugging in this concept to its online system. This is due to the process of incorporating finances and data about a car buyer’s credit rating. Buyers with a good credit rating according to the system will be able to drive away in their chosen car after paying a 10pc deposit. They will then have to finance the car in monthly installments thereafter.

So, what do you think about the car vending machine prospect? Do you think it will take a long time for a dealer to do this in the UK? Or, is the car buying industry ok as it is?

 

 

The most efficient petrol cars and why you should ditch that diesel!

It is a well known fact that diesel cars aren’t exactly the flavour of the month at the moment, so many motorists are considering alternatives. These switches include hybrid and turbocharging technology, which means that on paper petrol engines can offer a lot of impressive economic figuress.

So, if you tend to travel less than 10,000 miles a year, a petrol car probably makes sense for you. Here are some of the top fuel-efficient petrol and hybrid cars to think about purchasing as your next motor.

Audi A1 1:0: 67.3MPG

The punchy 1.0-litre TFSI engine is the Audi A1 supermini, which offers performance and economy figures that’s not a lot behind the 1.6-litre TDI. CO2 emissions of 97g/km is lower than the diesel’s 99g/km, while the petrol version is roughly £1,000 cheaper to buy.

Alfa Romeo Mito TwiAair: 67.3MPG

Launched roughly a decade ago, the Alfa Romeo MiTo is now showing its age. In reality, there’s little to recommend it over the new wave of supermini’s, although the TwinAir engine is still pretty delightful.

Volkswagen Up: 66.9MPG

This small city car is pretty impressive compared to its diesel comparison. Sadly though, the brand’s no turbocharged 1.0-litre TSI version cannot reach the heights of 68.9mph, but the standard 60hp Up is ok if you don’t tend on going far from the city.

Toyota Aygo: 68.9MPG

Toyota offers no fewer than seven Aygo models. These range from the ‘x’ to the x-clusiv and limited edition x-claim. Based on the claimed fuel economy, the 1.0-litre engine shouldn’t be, ahem, expensive to run. Perhaps opt for the automatic version when the economy drops to 67.2MPG.

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Celebs can drive off luxury cars for a huge discount

Unless you are an incredibly famous celebrity, the celebrity rate cars won’t mean anything to you. Although the truth is that it’s very rare for a celebrity to pay the sticker price for a car, and often drive away having bought it for up to 60% less than the rest of us. According to numerous luxury car manufacturers, this depends on the stature and saleability of the celebrity.

Junior cricketers and soap stars tend to get 20% off, whilst Bollywood names or sporting personalities often bag themselves a whopping 60% off the car they choose to purchase.

However, the deal, or trade off, does include that the celebrity puts a picture on their Instagram of herself/himself with the vehicle. This would make them act as an unofficial brand ambassador.

Its been noted that there are numerous ways a luxe car company would utilise a celebrity customer. It’s often that a celebrity barters a car in exchange for photo-opportunities, social media updates and pushing the car brand in whichever way possible.

Sometimes a celebrity may connect with a company in order to get the very best deals/discount available.

“The company understandably offers heavy discounts owing to the social clout of these celebrities, which helps in showcasing the product automatically to the target audience,” said a senior luxury brand marketer.

The longer the relationship between car brand and the celebrity, the better for both parties.

Some brands are more certain about the ways they want to market their cars.

“But the truth is, if you are a celebrity, the terms you negotiate with the car brand will be nothing like what a dealership normally offers,” said another senior luxe car marketer.

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