Here at Limo Broker, we work hard to remain the home of luxury vehicle hire, catering to our customers’ needs and wants when it comes to planning transport. Understanding how important it is for brands to move with the times, we have this week unveiled our new website, launching a redesign of our popular site; LimobBroker.Co.Uk. Fed from a great deal of research, this new website is something we are thrilled to finally be sharing with you.
Conducted by award-winning creative agency, MOBO Media, the project’s aim was to give our much-valued customers a performant, reliable, efficient and smooth method to book limos online; an ambition that MOBO has well and truly achieved.
Fast and simple
Digging deep into the analytics of our site, we found that users were shopping for limos, chauffeur cars and supercars using all types of devices. Wanting to accommodate all visitors, MOBO ensured the website was coded and designed using the latest tech and coding standards, presenting itself beautifully on desktops, laptops, tablets and smartphones.
The lead designer on the project explains:
“At the forefront of this new design was focus on accessibility, accessibility in this sense means users of all abilities having access to the site and the ability to control it. Accessibility on the web typically refers to users with handicaps, such as vision impairment, limited mobility of limbs and other physical or mental factors that affect their use of websites and technology.”
Utilising the wonders of HTML, the website now boasts a clean, simplified structure, making it incredibly user-friendly. Starting from scratch and hand-coded, this website has been built specifically with Limo Broker’s customers in mind.
Placing a huge focus on navigation, the new site sees all the information users want within reach, putting just seconds between logging on and receiving vehicle hire confirmation. With an all-new simple, 3-colour design, users with limited vision can differentiate between elements, with the design team ensuring adequate spacing between clickable elements. All these features combine to make for the best-possible browsing experience.
“For design performance we opted to use techniques that help us write highly optimised website styles that gives us longevity, for this we used SCSS a library that helps our developers write CSS (The code that changes how the site looks and feels” MOBO continues.
We would like to take this opportunity to thank MOBO for their work on this project and look forward to working with the team in the very near future.