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When Rolls Royce announced that they were entering the SUV market, many of us were concerned, wondering whether the iconic luxury brand could conquer a market that was completely new to them.
But the result was incredible, with the birth of the Rolls Royce Cullinan marking defining times for the British brand. Having been the chosen car at a recent royal wedding, the Cullinan is a highly in-demand vehicle, with Rolls Royce well and truly dominating the luxury SUV division as a result.
But, according to sources, Rolls Royce are struggling to keep up with demand, not being able to create each, bespoke vehicle in enough time for customers.
Considering that each of these cars cost a quarter of a million pounds, it appears the woes are Brexit are not really impacting Rolls Royce. While being unable to supply at the rate in which they wish, an influx of sales and interest is certainly a nice position that many car manufacturers do not find themselves in.
“I would like to have a little bit more supply,” Rolls-Royce’s US CEO Martin Fritsches told.
“I don’t get it because we are running on 100 percent of production capacity, increasing the production capacity throughout the weeks and months, but still not being able to catch up to demand.”
Rolls Royce Cullinan hire
If, like us, you are huge fans of Rollers, then you may want to explore your many options when it comes to Rolls Royce hire.
Here at Limo Broker, this is our forte, being the UK’s go-to company when looking to rent a Roller of any model or age. So, if you are looking to rent a Rolls Royce Ghost, Wrath, Phantom or even one of these famous Cullinans, search, compare and book your car on this very site.
