There really is no better smell than climbing inside a new car, sniffing that plush leather and basking in the greatness of the cabin’s design. Here at Limo Broker, this is a common consensus, with everyone appreciating the impact a new car can have on the smell sense. This is why we find it rather odd that British carmakers, Ford, are doing all they can to dispel of that iconic smell.
That’s right, Ford are developing a way to eliminate that new car smell!
While a smell that us Brits enjoy, it appears in China, they do not agree. Responding to feedback from Chinese motorists, Ford have filed a patent to work on an odour-removing process. With 10% of Chinese consumers claiming to dislike the smell, Ford felt that they had no choice but to address this.
Brent Gruber, senior director of global automotive at J.D. Power, said: “Unpleasant interior smell/odour remains the top industry problem in that market. To put that in context, it is nearly double the problem rate of the second most prevalent problem, excessive fuel consumption.”
The patent has now been approved by the U.S. Patent and Trademark Office, signalling just how seriously Ford are taking this customer feedback.
Debbie Mielewski, senior technical leader in materials sustainability at Ford, said:
“While ‘new car smell’ is ingrained in American culture, we know Chinese customers dislike that scent. This patent is the result of years of research and is just one idea we are considering for future use.”
While making the announcement, Ford left many details out, not wanting to divulge too much about the patent and what the process will actually entail.
However, many have suggested that the odour-removal process will ‘bake the smell away, using heat to me new cars smell neutral.
Let us know what you think about this story. Should Ford be spending their time on this?