Cheryl Cole has long been lauded as a style icon. These days, you’d be hard pressed to open a magazine and not find a picture of the Girls Aloud singer. Global beauty brand L’Oreal now hopes to bottle some of that Cheryl charm by launching her as the face of the iconic company in the U.K.
L’Oreal has wasted no time in lining up the X-Factor judge’s first assignment. From next month, Cheryl will be seen in adverts promoting the latest addition to the brand’s hair product range, Elvive Full Restore 5.
The adventurous singer recently dabbled with her hair colour opting for red-tinted locks. The look earned her the nick-name Cherry Cole in the tabloids but the 26 year-old saw the error of her ways and has since reverted back to her normal brunette colour, just in time to promote the new hair product.
Cheryl is out of the country at the moment as she is filming the section where the contestants visit the judges’ houses as part of the X-Factor. She has released a statement in which says “I have always loved the brand and have always wanted to say the iconic phrase ‘because you’re worth it’ so to be given that opportunity is absolutely amazing.” The Geordie singer is said to earn a reported £500,000 from her one year contract.
Previous famous faces for L’Oreal include Jennifer Anniston, Jane Fonda and Beyonce. Cheryl Cole is the first British female to front the brand since Kate Moss was signed up in 1998.