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Ford New car Smell

Ford finds way to get rid of ‘new car smell’

There really is no better smell than climbing inside a new car, sniffing that plush leather and basking in the greatness of the cabin’s design. Here at Limo Broker, this is a common consensus, with everyone appreciating the impact a new car can have on the smell sense. This is why we find it rather odd that British carmakers, Ford, are doing all they can to dispel of that iconic smell.  

That’s right, Ford are developing a way to eliminate that new car smell!  

While a smell that us Brits enjoy, it appears in China, they do not agree. Responding to feedback from Chinese motorists, Ford have filed a patent to work on an odour-removing process. With 10% of Chinese consumers claiming to dislike the smell, Ford felt that they had no choice but to address this.  

Brent Gruber, senior director of global automotive at J.D. Power, said: “Unpleasant interior smell/odour remains the top industry problem in that market. To put that in context, it is nearly double the problem rate of the second most prevalent problem, excessive fuel consumption.” 

The patent has now been approved by the U.S. Patent and Trademark Office, signalling just how seriously Ford are taking this customer feedback.  

Debbie Mielewski, senior technical leader in materials sustainability at Ford, said:  

“While ‘new car smell’ is ingrained in American culture, we know Chinese customers dislike that scent. This patent is the result of years of research and is just one idea we are considering for future use.” 

While making the announcement, Ford left many details out, not wanting to divulge too much about the patent and what the process will actually entail.  

However, many have suggested that the odour-removal process will ‘bake the smell away, using heat to me new cars smell neutral.  

Let us know what you think about this story. Should Ford be spending their time on this? 


Bentley to Drop Electric Model by 2025

Luxury British car makers, Bentley, are set to make their first move into the electric car space after announcing their plans to have their first all-electric car on the roads by 2025.
This new venture is part of an increased effort to step up their electric plans since new CEO, Adrian Hallmark, took over at Bentley earlier this year.

Mr Hallmark explained:

“When is the first full-electric Bentley? That is currently in the decision process, but our target is definitely before 2025.”
He added:

“It [Bentley] was taking stock of all the models, all the powertrains, all the future technologies that we needed to invest in and re-cut the plan to be more electrified than we were.”
The new car will use an Audi/Porsche platform, so expect to see a lot of similarities between Bentley’s electric car and the Taycan. This is a car set to be launched next year by sister company, Porsche.

Car enthusiasts are eagerly awaiting more updates regarding the car’s specifications. Details of how much of an influence Porsche will have is just mere speculation at this stage. The new all-electric car won’t be the first Bentley to be influenced by the Bentley/Porsche team-up though. Since Bentley owners, Volkswagen, took control of Porsche six years ago, we have seen some subtle yet significant changes to Bentley’s iconic Continental GT.

The latest generation Continental GT saw several Porsche-like features integrated into it. The GT is built upon Porsche’s rear-wheel-drive MSB platform and also adopted the Porsche dual-clutch transmission.

Whilst the dual-clutch transmission has seen several issues, we can expect the rear-wheel-drive MSB platform to feature in many future Bentley models.

With Bentley showcasing an all-electric sports car concept at the 2017 Geneva Motor Show it remains to be seen if they will push forward with these plans or switch to a model more like Porsche’s four-door coupe, the Taycan.

Let us know what you think, what can we expect in 2025?


Will Smith Reveals New Audi R8 (Potentially)

Will Smith, one of our generation’s greatest acting talents, is known for his funny jokes and pretty flash nature. Having played some pretty suave characters, Smith is an icon in many different ways.   

While famed for his blockbusters, Smith (and many of the characters he plays) also boast an eye for fine cars, with the Smith family fleet worth millions of dollars.  

Repeating history

Back in 2004, Smith’s character in iRobot gave us a glimpse of the Audi RSQ; a futuristic vehicle concept that became a reality just a few years later. This was in the form of the popular Audi R8. Now, car enthusiasts are saying we have a repeat performance on our hands, with Will Smith’s latest character sporting a car design that is capturing the attention of pretty much everyone.  

Playing Lance Sterling in the animated film Spies in Disguise, Smith’s character again gets his hands on an RSQ. But, this time, the car is an Audi RSQ e-tron. Fully electric and technology-focused, the car is forward-thinking yet not too farfetched. Boasting a hologram speedometer and bursting with high-tech gadgets, the car is not too dissimilar from concepts we are seeing from German manufacturers elsewhere.  

A supercar phoenix

Being fully autonomous and with a striking exterior, is Will Smith giving us a glimpse into the future of transportation? Well, if Audi’s latest concept is anything to go by; yes. Also showcasing striking lines, built on AI and described as a ‘supercar phoenix’, is Audi setting the tone for their next release? With 735 electric horsepower, 800-volt charging capacity and stunning bucket seats, we certainly hope so!  

Let us know what you think, is Will Smith’s latest character giving us a sneak peak of what travelling will soon be like? Share your thoughts and opinions with us by commenting below.


Frank Sinatra’s Rolls Royce Could be Yours

In our opinion, there is nothing more exciting than a great car owned by a great celebrity, with we at Limo Broker being lucky enough to boast some pretty extraordinary cars on our books. This is why we are thrilled to learn of a new Rolls Royce up for grabs. According to sources, a Roller previous owned by the one and only Frank Sinatra is on the market.

But, unlike many celebrity cars, this car was actually used by the music sensation, not just left in a garage to rust. Bought for the ‘Fly Me to the Moon’ singer, the 1984 Rolls-Royce Corniche Convertible was a 70th birthday present, gifted to Sinatra by fellow Rat Pack members Sammy Davis Jr and Dean Martin.

A £125,000 price tag

Brought over from New York to the UK when purchased after the star’s death, the car will now go up for auction at the NEC Classic Motor Show Sale in Birmingham. Taking place on November 10th, the car is expected to fetch a commendable £125,000. Having recently had £47,000 spent on it to restore it, the Rolls Royce is in a truly spectacular state.

“Frank Sinatra is a name that has remained prominent in the world of music and culture and even since his death in 1998, Sinatra’s films and music are still revered as some of the greatest of all time,” said Arwel Richards, classic car specialist at Silverstone Auctions.

“Offering Ol’ Blue Eyes’ Rolls-Royce at auction for the first time in its history presents an amazing opportunity for film, music and car fans alike. The influence Sinatra still holds over the music and film industry to this day is real evidence of the respect and love he garnered throughout his career.”

Let us know what you think, would you part with £125,000 for Frank Sinatra’s car?


Chancellor’s Budget Revealed £30Bn is to be Spent on UK Roads

Whatever industry you work in, you will no doubt have had an opinion on this year’s Autumn Budget. Announcing various pending changes, Budget announcements infamously split opinion. And this year was no different.  

However, one thing that we can all surely agree on is that Government’s pledge to spend £30bn on improving our roads is a good thing. Welcomed by our chauffeur drivers and of course, our customers, big changes for our transport infrastructure are on the horizon.  

But, how will the money be spent? Well, according to Chancellor Phillip Hammond, £420million will be given to local councils, with the money being handed over during this financial year. This will be with the intention of “tackling potholes, repairing damaged roads, and keeping bridges open and safe”.  

Upgrades and new motorways  

These upgrades will be actioned between 2020 and 2025. While a huge focus has been placed on upgrading our roads and lanes, there have been talks of additional motorways being created, making Britain a safer place to drive with less congestion. An additional £150M will be put towards making improvements to local roads. This will typically involve constructing roundabouts, extra lanes and so on.

The money has come from the National Roads Fund; a pot of cash that can been funded by the road tax you and I pay every year. This is however the first time money from road tax has been spent in this way. 

Fuel and autonomous transport  

As well as an improved transport infrastructure, UK drivers were also thrilled to hear that tax on fuel duty will not increase this year. This is ninth year in a row rates have been frozen. Money will also be injected into local transport projects. These include routes for cycling, trams and buses, with Government also supporting “next-generation methods of transport” like autonomous vehicles.  

Let us know what you think about the Budget by leaving your comments with us.