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Latest limousine industry news and useful articles.

Putin’s Limo Can Now be Yours

In recent years, we have seen the war of the presidential limo reach new heights, with Trump and Putin going head-to-head, eager to outshine one another with their state limousines. While both sporting exceptional motors, many of us have become fascinated by Putin’s Aurus limousine; a car developed especially for the presidential motorcade.

As a new brand, many believed his choice of car to be risky, ditching the trusty Mercedes limo for a new, untested model.

A ‘bunker on wheels’

Described as a ‘bunker of wheels’ the limousine puts safety and passenger comfort as priorities; two features that will no doubt served the president well daily.

Due to the limo’s success, the Aurus will now enter full mass production, giving everyone the chance to own their very own Aurus limo. But, this story comes as no surprise, with expansion having been on the brand’s radar for many years now.

“We have started receiving signals from various countries about their desire to buy the [Aurus] limousine. Bahrain is among such countries. But while mass production has not been set up yet, there are only a few cars available. In the future, it will be possible,” the representative said back in 2017.

5000 limos to be made

According to sources, the production line will begin in 2020, with the facilities of Russia’s automobile company, Sollers, being utilised for the project.

Trade Minister, Denis Manturov, made the announcement just this week, revealing that some 5,000 Aurus cars will be produced per year. So far, the brand has only been producing limousines and Sedans. However, with this extra capacity and further investment, the range is set to expand dramatically, stamping Aurus’ name in the Russian manufacturing industry for the foreseeable future.

An off-road vehicle entitled the Aurus Komendant is also set to roll off the production line before 2022; a project that the drivers of Russia eagerly await.

The aim of the brand was to position Russia as a world leader in vehicle manufacturing; a target Aurus is getting closer to on a daily basis. Let us know what you think. Will this project be a success?

Theresa May Locked in Her Limo

It goes without saying that UK Prime Minister, Theresa May, has had a tough week or so. Being in the latter stages of Brexit negotiations, May has travelled the world to finalise details of her proposed deal.

The Conservative leader delayed a parliamentary vote on the Brexit deal this week, having come under great criticism by pretty much everyone.

Having visited Netherlands, Germany and Brussels, May has had her fair share of limo rides. However, yesterday’s trip was by far the most dramatic.

According to reporters, Theresa May was locked inside of her limousine in Germany for a brief while. Locked in the car in front of German leader, Angela Merkel, May was apparently locked in the car for over 10 seconds, with her team having to prise the door open. When finally released, the Prime Minister enjoyed a friendly handshake with Merkel, appearing pretty relieved to be free.

Bedecked in Britain’s Union Flag, the limousine understandably caught the attention of the press, with this awkward encounter publicised to the masses.

It has now been announced that May’s Brexit deal has been pushed back to the House of Commons “before January 21”. A spokesperson claimed that May will review the “spirit” of the EU Withdrawal Act by then. However, Commons authorities suggested that the a deal may to be reached until as late as March 28th; the day before Brexit is scheduled.

There has now been many calls for Theresa May to stand down as Prime Minister. Former Minister, Steve Baker, says it is her “duty” to stand down:

“The Prime Minister believes it is her duty to deliver on the will of the British people and take us out of the EU.”

Mr Baker told BBC Radio 4’s Today programme:

“If we can’t go forwards with her deal … then I’m afraid the only way to change the policy is to change the Prime Minister, and I really think it’s her duty to go.”

Let us know what you think. Is a dodgy child lock on a limo the least if May’s problems?

Donald Trump Attends Bush Funeral in Luxury Limo

Presidential limos are a subject of complete fascination for us, with authoritative public figures always making big displays of vehicle eccentricity. This is especially the case when it comes to key political events. This is why we were not surprised at the way in which President Donald Trump arrived to the funeral of George HW Bush last week.

A 9-car convoy

According to sources, the American leader arrived at Blair House to visit grieving relatives of the bush family. While a nice gesture, the president has been criticised for arriving in The Beast limousine accompanied by an 8-vehicle motorcade. Trump came under fire for using the 9 motors to travel a mere 250 yards, with many concerned over the environmental impact of just a journey.

Travelling just a few blocks from the White House, it is still unknown whether this 9-car convoy was a security measure or the personal preference of the President’s.

While many have been eager to pass comment on Trump’s decision to travel down the road in this way, former President, Barack Obama, was equally as lavish when it came to transport. Renowned for closing roads in Washington and employing full motorcades, Obama, like Trump, took no risks.

But, this was arguably the work of the Secret Service. In Mrs Michelle Obama’s recent autobiography, she revealed how the Secret Service often requested she or her husband “take the motorcade instead of walking” to Blair House.

A repeat performance

But, this is not the first time Donald Trump has been criticised for choosing a motor over his legs. Last year at the G-7 Summit, Trump was bashed for traveling via golf cart as the rest of the world’s leaders walked and posed for group photographs.

Let us know what you think about this story. Should Trump always place safety as a priority or should he be stretching his legs more? Leave your comments with us.

EZ-Ultimo: The Limo that’s a 5-star Hotel Inside

As you well know, here at Limo Broker, we love nothing more than an experimental limousine concept, enjoying looking at designs that give us an insight into future travel. This is why this week we were thrilled to learn more about the Renault limo concept; a vehicle that is basically a 5-star hotel built inside a car cabin!

Being the talk of the car manufacturing industry, the limousine is being called the EZ-Ultimo. Unveiled at the Paris Auto Show, the limo quickly became known as “Batman’s limo”. Impressive on every level, from the exterior to the interior, the concept is a great example of how creative manufacturers are getting in the race to autonomous travel.

Forbes explained:

“EZ-Ultimo lives up to its name. It is a grand vision of the future, in which the ultra-rich are chauffeured in opulence befitting royalty.”

A futuristic design

Fit for royalty, the cabin is grand to say the least, created solely to impress important travellers. Set to provide an unparalleled transport experience, the cabin boasts natural materials such as marble, woods and fine leathers, making for a calming atmosphere for passengers. But ‘why is it being compared to a hotel?’ we hear you ask. Well, passengers sit adjacent to one another, with glass panels and plush leather making it not dissimilar to a high-end hotel lobby.

What’s more is that the exterior is nothing but extravagant, with the concept limousine being 19 feet long. Though colossal in size, the car only seats four people, giving four lucky passengers a roomy, relaxed way to travel. The limo is also completely autonomous, meaning there will be no driver, just the wonders of new technology to navigate you around the city.

Let us know what you think. Has Renault given us a hint of what future road travel will be like? Leave your comments with us.

Limo Broker Launches New and Improved Website

Here at Limo Broker, we work hard to remain the home of luxury vehicle hire, catering to our customers’ needs and wants when it comes to planning transport. Understanding how important it is for brands to move with the times, we have this week unveiled our new website, launching a redesign of our popular site; LimobBroker.Co.Uk. Fed from a great deal of research, this new website is something we are thrilled to finally be sharing with you.  

Conducted by award-winning creative agency, MOBO Media, the project’s aim was to give our much-valued customers a performant, reliable, efficient and smooth method to book limos online; an ambition that MOBO has well and truly achieved.  

Fast and simple 

Digging deep into the analytics of our site, we found that users were shopping for limos, chauffeur cars and supercars using all types of devices. Wanting to accommodate all visitors, MOBO ensured the website was coded and designed using the latest tech and coding standards, presenting itself beautifully on desktops, laptops, tablets and smartphones.  

The lead designer on the project explains:

“At the forefront of this new design was focus on accessibility, accessibility in this sense means users of all abilities having access to the site and the ability to control it. Accessibility on the web typically refers to users with handicaps, such as vision impairment, limited mobility of limbs and other physical or mental factors that affect their use of websites and technology.” 


Utilising the wonders of HTML, the website now boasts a clean, simplified structure, making it incredibly user-friendly. Starting from scratch and hand-coded, this website has been built specifically with Limo Broker’s customers in mind.  

Placing a huge focus on navigation, the new site sees all the information users want within reach, putting just seconds between logging on and receiving vehicle hire confirmation. With an all-new simple, 3-colour design, users with limited vision can differentiate between elements, with the design team ensuring adequate spacing between clickable elements. All these features combine to make for the best-possible browsing experience.

“For design performance we opted to use techniques that help us write highly optimised website styles that gives us longevity, for this we used SCSS a library that helps our developers write CSS (The code that changes how the site looks and feels” MOBO continues.  

We would like to take this opportunity to thank MOBO for their work on this project and look forward to working with the team in the very near future.