From Rolls Royce to BNW, we are seeing many car manufacturers steering away from their niches and diversifying their fleets. However, Bentley, a brand renowned for their fine chauffeur cars, has this week announced they will not be following suit.
With rumours circulating of a 5th line for Bentley, people have been expecting a 2-seater vehicle to join the famous Continental GT, Flying Spur, Bentayga and Mulsanne marques. But, the brand’s new CEO, Adrian Hallmark, is eager to squash these rumours, telling of the brand’s plans and focus on sedans and SUVs from now on. Taking over from the famous Wolfgang Dürheimer, Hallmark puts his decision largely down to the current economy as well as car-buying trends.
“The sports car sector, like our own, is highly volatile in a recession. It can drop 50 or 60 percent. Only this time, the sports car sector forgot to recover. And if you look at their history, and the average age of their buyers, you’ll see the age goes up by one every year. It means the cars are being bought by the same old enthusiasts,” he said in a recent interview.
While not giving away any real details as to what Bentley’s future segment will be, some reporters are suggesting that a Bentayga could be joined by a coupe-like SUV. We are also hearing that Bentley will be the latest manufacturers to be working on a new electric vehicle. While this has not been confirmed by them, the success of the Bentayga Hybrid earlier this year could have given the brand the confidence to launch another eco vehicle.
A good move by Bentley?
Let us know what you think. Are Bentley doing the right thing by not placing their focus on developing a new sports car? Leave your thoughts and opinions with us by commenting below.