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In the modern world of business, we are seeing a great deal of collaboration, with many big brands joining forces with similar businesses and even competitors for different ventures and projects.
Just this week it was suggested that direct rivals, Audi and BMW, will be working together on an autonomous car project, an announcement that came as shock to most of us.
Referred to as the ‘autonomous vehicle project’, the firms will pool their resources in a plea to take driverless technology up a gear. According to sources, the project will focus on creating driving functions to allow ‘Level Three’ autonomous driving on motorways. They are reportedly working on autonomous parking technology also.
Putting the industry one step closer to rolling out fully autonomous cars, the brand promises to launch the next phase of self-driving tech by 2024.
But, this is not the only project that has seen car rivals come together. Audi and BMW have also announced a $1 billion electric mobility partnership, aligning themselves with one another for many years to come.
But, why the sudden interest in collaboration?
Well, with such great overheads associated with developing new technologies and so much risk involved, partnering with like-minded brands with the same goal reduces costs and allows companies to bring new products and services to market quickly. This is the thinking behind the BMW/Audi setup.
Audi and BMW car hire deals
Here at Limo Broker, we are huge fans of both German car brands, hence why we are keen to promote our BMW and Audi car hire deals. Available for all sorts of events and occasions, you can hire vehicles for birthdays, anniversaries, airport transfers, weddings, city tours and much more. What’s more is that our Audis and BMWs can be hired for self-drive purposes or with a professional chauffeur driver in toe.
To request a free quote, contact us today!
