Where limo hire used to be the ultimate form of luxury transportation it seems that self-drive supercar rental has overtaken, with cars like Ferraris Lamborghinis and Audi R8s extremely popular here in the UK. Being a favoured option for those celebrating weddings, proms, birthdays and other important occasions the UK transport industry is constantly introducing new cars available for hire, cars with an incredibly high price tag.

This week a 29-year-old who paid a £5,000 deposit plus £850 a day to rent a Ferrari crashed it, living out every hire company’s nightmare.

With just 4,600 miles on the clock the 458 Italia hit a brick wall and wedged itself underneath a VW Passat taxi, prematurely ending the car’s life on the road.

Bedfordshire Police confirmed the details of the incident.

“We were called at approximately 7pm on Sunday to reports of a three vehicle road traffic collision in which one car collided with a wall.

“The incident happened in Selbourne Road and involved a Ferrari, a VW Passat and a Vauxhall Astra.”

What the owners had to say

Co-owner Jamie Ford, 26, from Shoreham-by-Sea, West Sussex, said: “When I saw what had happened I was absolutely devastated.

“They have done a really good job of crashing it and writing it off. It took three minutes for the insurance assessors to write it off.

“I just wish people had more respect for super cars. People need to realise that they are not invincible.”

He added: “We can deal with scratches and little dents, but this is absolutely gutting.”

Claiming that many do not understand what it means to drive such a powerful, high-value vehicles the owners of the Italia have been left extremely annoyed by the events of the week, urging those that rents such cars to take more care when behind the wheel.

What happens if you have an accident in a self-drive Limo Broker car?

At Limo Broker we understand that although these types of incidents are regrettable they are inescapable, understanding that or cars are not invulnerable. This is why we tailor car hire packages that suit all parties, ensuring that in the event of an accident nobody is left out of pocket.

To view our self-drive vehicle selection visit our online catalogue today.