The leading car hire company in the world is named

Europcar has been named as the World’s Leading Car Rental Company as part of the World Travel Awards held earlier this month in London’s Excel Centre. It’s the latest in a host of trophies picked up by the firm recently; in October they were named Europe’s Leading Car Rental Company as part of a regional awards ceremony in Portugal.

Europcar named World's Leading Car Rental Company

Europcar named World's Leading Car Rental Company

The World Travel Awards are held in great esteem and are regarded as the highest accolade within the travel industry. The award is also voted for by Europcar’s peers making it an extra special achievement.

Europcar are particularly pleased to have picked up the prize given the current economic climate. The award is based on the company’s performance over the last 12 months, the period when the credit crunch was at its height.

The car rental giant is now well on its way to achieving its goal of becoming the biggest car hire provider in the world. The Global Marketing Director, Jehan de The, who was in London to collect the award, said Europcar is flying high at the moment after picking up similar accolades in the Middle East, Africa and Central America.

After introducing a number of new initiatives and Europcar’s continued to commitment to customer service, the company have further strengthened their position within the industry, which this latest award is testament to.