Simon Cowell’s birthday bash certainly didn’t disappoint. The well connected X-Factor judge invited an army of 400 celebrity friends along to Wrotham Park, Hertfordshire, to celebrate his big 50 in style. The star studded event was a tongue-in-cheek ego fest which featured table cloths with Simon’s silhouette, waiters wearing Cowell masks, and inside each toilet cubicle was a framed picture of the birthday boy whilst a DVD of various celebrities speaking in glowing terms about Simon played on a loop in the back ground.

Simon Cowell hires limos for guests at 50th bash

However the music mogul didn’t forget to treat his guests on his big day. A fleet of top of the range limousines complete with suited chauffeurs were hired to transport guests from central London to the luxurious marquee in Hertfordshire. The revelry carried on until the wee small hours with the birthday boy finally calling it a night just before 5am. He was chauffeured home in his favourite vehicle, a black Rolls Royce Phantom.

Amongst the glittering guest list which read like a bumper issue of heat magazine, were several of Simon’s old flames including Terri Seymour, Sinitta and Jackie St Claire. His mother Julie Cowell had pride of place next to her son at the top table whilst fellow X-Factor judge Cheryl Cole, minus husband Ashley, sat on his other side. Other notable celebs who attended included Danni Minogue and Louis Walsh, Katie Price (who arrived late) David Hasslehoff, Gordon Ramsey, Kevin Spacey, Kate Moss and retail billionaire and Top Shop owner Sir Philip Green whose wife, Tina, organised the whole event.

Not surprisingly for someone who made millions out of the music industry, the entertainment was suitably spectacular. Leona Lewis and Alexandra Burke performed as well as retro band Earth Wind and Fire plus a tribute Frank Sinatra act. The whole party reportedly set the Cowell back a cool £1 million; let’s hope the straight talking judge who admits to not liking parties much managed to enjoy himself.