The limited edition Rolls Royce Year of the Dragon Phantom has sold out in just two months.
The special edition Rolls Royce was priced at $1.2 million and created especially to commemorate the Chinese New Year of the Dragon, with the luxury Phantom proving to be a very popular choice amongst its Chinese customers despite its hefty price tag. The next year of the Dragon, according to the Chinese calendar, isn’t until 2024, which may have contributed to the rush on this particular special edition.
The top spec Phantom is sold in a unique shade of maroon and decorated with gold detailing including ornate dragons to tie in with the theme of the special edition. The vehicle has the option to be customised further to each individual customer’s requirements with personalised embroidery on the upholstery, drinks cabinets and even specialised picnic baskets.
According to the luxury car manufacturer, their range of highly bespoke vehicles are always strong sellers within the Chinese market as the car maker has found that the opportunity for personalisation is highly attractive to its customers in China.
While Rolls Royce predicts a successful year in 2012 with plans to open more dealerships in China to add to its current range of 14 showrooms in the country, the high end car manufacturer is unsure on whether they’ll be able to match the record breaking sales figures of 2011.
World famous footballer, David Beckham, is selling his limited edition black Rolls Royce Phantom in order to make way for another luxury vehicle, a Rolls Royce Ghost.
Rolls Royce are celebrating this week after recent sales figures for the previous year showed that the luxury car manufacturer had sold a total of 3,538 vehicles over the course of 2011 signalling a new record for the renowned car makers.
As the flagship Rolls Royce model, the Phantom delivers on all fronts offering an aesthetically faultless exterior, superior onboard comfort and state of the art entertainment features as well as driving experience that would give cars of half the Phantom’s size a run for its money.
A brand new 
Reality TV star and American socialite, Kim Kardashian, has reportedly hired a fleet of matching Rolls Royce and Maybach cars to chauffeur her family, and the family of her husband-to-be, to their wedding next month.
A couple from Australia bucked the trend when they tied the knot in South Gippsland recently by arriving on a fleet of gleaming tractors instead of the traditional wedding car.
The best of British motoring was showcased on Friday as a fleet of luxury weddings cars chauffeured the royal family and the Middletons to Westminster Abbey to witness the wedding between Prince William and Kate Middleton.
The car which will transport Kate Middleton to her wedding at Westminster Abbey on April 29th has been revealed as the Queen’s Rolls Royce Phantom. However the future princess will leave the ceremony with her new husband, Prince William, in a horse drawn carriage to symbolise her ascension from commoner to fully fledged member of the royal family.
