One of the leading providers of car hire, Europcar, has revealed it will join forces with Renault in a bid to provide a comprehensive green car hire package. Renault’s new range of electric cars will be incorporated into Europcar’s fleet and the car hire firm has plans to create a network of re-fuelling points for the electric powered vehicles as part of its environmentally friendly car hire strategy.

Car hire company strikes deal with Renault

The two companies will sign the agreement at the Frankfurt Motor Show this week. Europcar’s decision to stock Renault’s electric car and provide re-charging services will add another form of revenue to the company. Other car hire companies have attempted to do the same thing with regular cars as they allow customers to return their vehicle empty and charge for the cost of the fuel, this allows them to squeeze more money out of the one transaction.

Another company to spot the earning potential of providing an electric re-charge service for these green cars is McDonalds. The North Carolina restaurant of the fast food chain opened up an electric charging service in July of this year.

With more and more emphasis being out upon reducing our carbon footprint and with the increase in the range of car manufacturers making these green vehicles, Europcar’s move to offer a re-fuelling service is particularly shrewd. It also offers perfect opportunity for cross selling products to its car hire customers meaning they should be able to profit from the venture easy.

Renault plans to put the car into production in 2011 with the first vehicle being available to buy from 2012.